Posted by Daddy can make-up the difference on November 05, 2009 at 15:23:07:
In Reply to: Sole influnce continues - $3M lost by wearing Nikes posted by AD of UCF on November 05, 2009 at 14:35:41:
: The University of Central Florida has lost its $3 million exclusive contract with adidas after basketball player Marcus Jordan's insisted on wearing his father, Michael's, Nike Air Jordans for the school's opening basketball game, the Orlando Sentinel reports.
: While the rest of the team wore their adidas shoes with black trademark stripes, Marcus Jordan laced up his pair of white Air Jordans Wednesday night, although he did add a pair of black ankle braces with the adidas logo prominent displayed.
: Marcus, 18-year-old son of the NBA legend, says UCF had promised when recruiting him to the school that he could wear the famous Jordan brand.
: As a result, the Sentinel says, adidas spokeswoman Andrea Corso told the newspaper in an e-mail that the UCF "has chosen not to deliver on their contractual commitment to adidas. As a result we have chosen not to continue our relationship with them moving forward."
: UCF Athletics Director Keith Tribble tells the paper, however, that he thought negotiations with the shoe company were still going on.
Daddy Jordan can instruct Nike to outfit the entire UCF athletic program in Jordan brand sports apparel and equipment.